Archive for October, 2009

Three key words to remember: weigh, count, and measure. Now why weigh, count, and measure? To see what your results are from your activity, your attitude, and your philosophy. Because if you find your results are not to your liking, there are only three places to look: 1) your philosophy needs to be fine-tuned; 2) your attitude needs to be strengthened or 3) your disciplines need extra skill. That’s it! Because activity, attitude, and philosophy create results.

Regarding results remember, life expects you to make measurable progress in reasonable time. You must be reasonable with time. You can’t say to someone every five minutes, how are you doing now? That’s too soon to ask. The guy says “I haven’t left the building yet, give me a break!” Now you can’t wait five years—that’s too long. Many things can go wrong waiting too long for a count to see how you’re doing.

Here are some good time frames: At the end of the day. You can’t let more than a day go by without looking at some things and making progress. The Old Testament says: if you are angry, try to solve it before the sun goes down. Don’t carry anger for another day. It may be too heavy to carry. If you try to carry it for a week, it may drop you to your knees. Some things you must get done in a day.

Here’s the next one—a week. We ask for an accounting of the week so we can issue the pay. And whatever you’ve got coming that’s what you get; when the week is over. Now in business there are two things to check in the course of the week. Your activity count and your productivity count. Because activity leads to productivity we need to count both to see how we’re doing.

My mentor taught me that success is a numbers game and very early he started asking me my numbers. He asked, “How many books have you read in the last ninety days?” I said, “Zero”; he said, “Not a good number.” He asked, “How many classes have you attended in the last six months to improve your skills?” And I said, “Zero.” He said, “Not a good number.” Then he asked, “In the last six years that you’ve been working, how much money have you saved and invested?” I said, “Zero” and he said, “Not a good number.” Then here’s what he said, “Mr. Rohn, if these numbers don’t change, your life won’t change.” But then he said, “If you’ll start improving these numbers then perhaps you’ll start to see everything change for you.”

Because when it comes to success, it’s the numbers that count; making measurable progress in reasonable time. Here’s the best accounting: The accounting you make of yourself. Don’t wait for the government to do it, don’t wait for the company to do it. But you’ve got to add up some of your own numbers and ask, “Am I making the progress I want, and will it take me where I want to go now and in the future?” You be the judge!

Some of the advantages e commerce has over traditional commerce are the reasons that shopping online has become so popular. If e commerce sounds complicated to you, don’t worry. It’s not a difficult concept at all. E commerce is simply the exchange of goods and services through electronic data transfer. You pay online and either download an electronic item you’ve purchased like a digital book or music, or the physical goods are shipped to you. Almost everyone has used some sort of e commerce. Online auctions like eBay are e commerce, too, but that’s considered C2C or consumer-to-consumer commerce. And if you’ve ever used file-sharing software, whether money changed hands or not, that’s a form of P2P or peer-to-peer e commerce.

The term e commerce has been around a lot longer than eBay or Amazon.com. In the days before the Internet when businesses used to exchange information electronically, the term e commerce was born. But only after the invention of the Internet did e commerce become something the average consumer could use.

With more and more people getting online every year, more people discover the convenience of e commerce, so sales are growing right along with increased Internet usage. Most traditional retail stores now have an online presence that accounts for a large percentage of their sales. Even small local Mom & Pop shops often have online stores that allow them to sell electronically, and bring local business into their retail stores. So many people search online and comparison shop before they actually go to a store to purchase an item, that not having an Internet presence makes no sense in today’s marketplace.

The advantages e commerce offers business makes running an online store a highly desirable thing to do. Not only do you show up in Internet searches for your products, if you’ve taken care to make sure your search engine rankings are good, but you’ll draw local customers as well as long-distance customers who can order your goods or services online regardless of location.

Advantages e commerce offers the merchant also include the ability to change prices, and even an entire business structure, just by making changes to a website. A merchant can try several different methods of online promotion and marketing, and track each one to see which works best. The ability to quickly adapt to trends and adjust sales efforts is one of the chief advantages e commerce offers over traditional marketing and promotional methods. If a print ad or even television commercial isn’t giving you results, there’s little you can do. But a banner ad online can be changed and tweaked until results are more favorable. Customization is one of the advantages e commerce offers merchants and consumers. Web sites can be designed to offer recommendations based on a customer’s last viewed or purchased items.

The ability to shop without having to stand in line or pay for gasoline is also one of the chief advantages e commerce offers today.