Archive for January, 2010

MLM Marketing SystemAlmost every online marketer has heard some good or bad things about a MLM marketing system.  Experts consider the ability to produce quality leads as the stepping stone in an online businessman’s road to riches, and incidentally, a MLM marketing system helps you reach this goal. If you are one of those day dreamers who want to break the bank without having to budge from your sofa, then a system is not for you, but if you are willing to invest time and energy into your business, then Network Marketing can help you achieve success.

Rather than letting you generate just any other leads, an effective internet marketing system will aid you in producing targeted leads.  It will open new avenues for your online business to reach a targeted market which will have a greater probability of grabbing long-term clients.  A MLM marketing system gives you an edge over other businesses as you get the chance to be proactive rather than being reactive and thus you can reach an audience that is more likely to buy your products.  When you know what kind of audience you are addressing, you stand a better chance of planning your message and making it more effective.

However, despite all your efforts to run a successfully marketed business may still end up in smoke if you have loads of work but no time to deal with it.  You do not have to worry because the system is good enough to share your work load and it also allows you to keep a close watch on all your efforts through its automated tracking system.  If you want to be successful with your marketing campaign, you need to waive off any ideas that tracking your marketing skills is a waste of time.  This is specifically what brings about the downfall of many.

Another aspect of an online marketing system is that it gives a cutting edge to your position as a marketer so that a customer never questions your credibility. People listening to your marketing message tend to shy away from any commitments if they think you are just a piece of a large puzzle, or in other words, you are part of a wide marketing strategy.   With the help of a system, your message reaches the hearts and minds of the public as if you are the one owning the enterprise which is offering the products. People tend to attach more credibility if they understand you are not talking on someone else’s behalf and this is the feeling that a MLM marketing system helps give.

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Does article marketing for MLM work?  It sure does and is one of the best ways to generate leads for your business that will cost you our favorite 4 letter word, f-r-e-e!

Article marketing, and sometimes called “bum marketing” because even a bum with no money could use this strategy to generate traffic and maybe even sales, is one of those consistent methods that have been generating free traffic for years and years.

Now the key to article marketing is not what some people claim, which is to blast your article to thousands of sites. The reason for this is because of the “duplicate content” penalty which will basically discount most of the pages your article is on because there are so many other websites with the same content.  Distribution to thousands of article directories is usually recommended by people who are selling software or services.

We are looking to get free traffic from the article directories so this means that we should be targeting the directories with the highest amount of traffic.  This narrows it down to approximately 10 sites. All the other directories combined probably do not receive 1% of the traffic the others get so it is fairly safe to reduce them.

At the time of writing, the top article directories to submit to are:

EzineArticles.com

ArticleCity.com

ArticleDashboard.com

GoArticles.com

ArticlesBase.com

ArticleAlley.com

AmaZines.com

IdeaMarketers.com

ArticleCube.com

ArticleFeeder.com

These directories have a great deal of traffic from people doing research and from organic search engine traffic. They have a very high authority and receive extremely good search engine rankings for even some highly competitive keywords. You can use this to your benefit by writing 400 word articles strongly focused around a particular keyword.

Optimizing your article means you should be putting the target keyword in the title, in the first paragraph and making sure it is also included in your resource box (bio box).  There was a time when sprinkling your keyword throughout your article was the way to go.  Latent Semantic Indexing, other known as “LSI”, is what will have your article ranked appropriately. Too many repetitions of the keyword could lead to your article being rejected.

At the bottom of your article, you can include a little resource box which acts as the entrance way to your website.   This is aimed at getting you free traffic. The other big advantage is that it has SEO benefits as well so you are killing two birds with one stone.

If you are using article marketing to generate free traffic then your resource box is incredibly important and you should make certain that there is a very strong call to action in there (that means you make people want to click it). Simply typing “This article was written by John Doe who is a network marketing expert” is not going to attract many visitors to click on your link.  It is good for SEO but not for driving free traffic.  A more suitable sentence would be “Not receiving laser targeting leads to your website everyday?  Stop leaving money on the table and head over now to http://OnlineMLMLeadFormula.com to learn how to drive massive traffic to your website on auto-pilot!”  That link is more likely to get clicked.

Article marketing for MLM is tried and tested and works as well today as it did 10 years ago.  It should definitely be a part of your free traffic campaign.

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MLM Social NetworkingWhen you post a link for your MLM social networking, you will often find that you have a very high click through rate compared to if you paid for advertising on the very same site.  Why is this?

The simple reason is that people generally dislike being sold something or advertised to. They are much more inclined to take the advice of a friend who recommends something to them while social networking.

When knowing this and posting a link on your social network, you will experience a high click through rate because you are recommending something to your friends. With this in mind, it is very important that you do not post links to sites which would be of no interest to anyone outside your niche because even your friends will stop clicking on your links.

When you post a link, often sites like Facebook will scan your site to try and find a relevant thumbnail to insert next to the link.  It is better to use a site like istockphoto.com or sxc.hu to place relevant photos so that it grasps people’s attention better. I often post links to personal blog posts that I make and I always get a better response when there is a thumbnail image next to it.

Most of the social sites allow you to insert your personal websites on your profile page. This lets your friends on your site learn more about you and navigate through the sites that you list.  Take advantage of this because anyone you add as a friend in your niche is most likely to come along to find out about you and if they see you have a website on a topic they are also interested in then you are very likely to get a click.

One more word of advise is to make sure that you are cautious when posting certain type of websites on your profile. For example, unless you are actually an internet network marketer, telling your friends to visit your site about learning how to attract 20 – 30 leads per day to their business would be likely to result in skepticism because why would they visit your site when you are not showing that you are qualified to do so.

There are targeted social networking sites for different niches.  Also, there are niches inside of the niche of network marketing.  When signing up for these social sites and providing valuable content on a regular basis, you will soon see a nice amount of traffic to your website.

In conclusion, one thing to always keep in mind is to never spam your friends with your links and always put your friends first on the social networks before posting your links. I do not think your Facebook, Twitter and LinkedIn friends are really going to be attracted about the new site that has to do with your network marketing company especially if they know you jump from one company to the next all the time.  Gaining trust is extremely important on the social networks.

If you would like to learn more about driving massive traffic to your website using MLM social networking methods and many more, insert your name and e mail inside of “Online MLM Lead Formula” at the top right of the page and start generating 20-30 leads per day on auto-pilot!

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