Archive for March, 2010

An Internet marketing technique that was common a few years ago but is not used as much currently is creating viral reports. There is no valid explanation why this technique is not currently being used as much because it still works exceptionally well.

The process is very simple. Create a brief 15 – 20 page report that helps someone solve a specific problem in the niche of your choice and then give it away for free.  Then, (this is most important) let others give it away for free on their website.  The idea here is to get as many people as possible giving away your free report.

Make sure the free report is of high quality and has valuable content.  A specific method that works incredibly well is a comprehensive step by step case study of how you or somebody achieved something.  For example, let’s say you are a distributor in the weight loss niche.   You could put together a report on how you or somebody lost x number of pounds and include before and after pictures with everything you did to lose that weight so others may follow along very easily.

Next, convert the report into a PDF to prevent people from copying and pasting or changing the content. Converting a Word doc to PDF is very easy.   The latest version of Word and Open Office will let you convert to PDF.  If that does not work, just do a quick search on Google for “free PDF maker”.

The main purpose for this is because inside your report on the first couple of pages you have links to your website.  You could even sprinkle a few affiliate links throughout the report to help you earn a few commissions.  However, when implementing this Internet marketing technique, it is very important to not forget about providing valuable content.

You are leveraging the work of others to have your short viral report seen by as many readers as possible.  This concept works really well in niches outside of Internet marketing because it is not being used as much.

Finally, it is important to make it very clear at the beginning and end of the report that the reader is encouraged to send it to their friends or anyone else that might be interested.  You can actually include a link to a page that educates them how to add the report to their website.

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Can there be such a thing as free search engine optimization?  If you have done any amount of research into the world of internet marketing, you have no doubt heard the term “search engine optimization,” or SEO.  While the number of Internet marketers continue showing up daily on the Internet, a lot of these online marketers are contemplating search engine techniques. This can improve web traffic, which in turn provides more sales to an online business.

Not only have the amount of new marketers boosted the need for SEO, but SEO has led to a number of new online marketing companies. These companies will try to sell you search engine optimization services, tools, or software.  Although,  do you really need to pay somebody to do this sort of work for you? Not always.   It is important to do your research and find out just how much bang for your buck SEO services offer.

The truth is that you can find a lot of free search engine optimization tools and tips by just doing a little bit of research. Obviously, starting your own SEO will require some work on your part and the determination to learn some new skills.  However, do not let that scare you off.  SEO is easy.  If you have the willingness to learn, search engine optimization should be no problem.

There are a few different types of free search engine optimization tools you can find on the Internet with just simply a quick Google search.  One example is a keyword tool. With this tool, you enter a keyword that you want to use on your site, such as the type of one of your products, and the tool gives you additional suggestions for keywords.

The tool will show you how much search traffic is generated by your keyword.  It can also lead you to other keywords that might create more traffic and  help you narrow down a keyword that has less competition.  This will allow you to target a specific niche on the web and cause more people to visit your site.

Another valuable tool you can find for free is a rank checker.  This tool will display exactly where your web page falls in the overall list of pages on the Internet. The higher your web page’s rank, the more popular it is.  This can give you a great indication of how well your search engine optimization techniques are working.  If the keywords you are targeting are not leading people to your site, you may need to reconsider the keywords or expand your SEO methods.

Perhaps the best free tool for search engine optimization is simple advice.  Despite the fact that many companies will try and sell you their SEO services, the Internet is still packed with information about how to do SEO yourself. Learning how to do this not only teaches you a useful skill, it is also the easiest way to get free search engine optimization.

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