Article Marketing Archives

If you are determined about experiencing internet marketing success and increasing targeted visitors to your website by any means necessary, article marketing is definitely one of the avenues worth considering.   Article marketing involves using content that is keyword rich.  It should be easy to access to draw potential customers and visitors to your website.  There are many advantages involved with using internet marketing through the act of article marketing.   As you continue reading, you will discover five advantages that are outlined in detail below.

1 – Article marketing provides multiple paths for potential customers and visitors to find your website because you are building additional links to your website on heavily trafficked websites. The greater avenues there are for possible visitors to find you, the more likely you are to be found.

2 – Through article marketing, you are building inbound links to your website.  These inbound links are one-way links, which makes them the most effective type of linking for search engines to follow. If your search engine page rank matters to you, then building these inbound links is definitely an important part of marketing your website.  Article marketing allows you to achieve this quickly and proficiently.

3 – Article marketing allows you to build a name for yourself.   Most article syndication websites have biography sections where you can share information about yourself and your niche.  By writing informative articles that people actually want to read, you are establishing a name for yourself as an authority on whatever subject you are writing about.

4 – Article marketing is free, which is one of the best benefits.  While getting your content out there and spreading the word about your website, it does not cost you a dime.   By putting your content out there, you are building strongly on your traffic potential.   Also, submitting your content to article directories will not cost you anything but some of your time when getting your articles together to submit.

5 – Article marketing allows you to make excellent use of keywords because you are writing about something that relates to your website.  When you create links and get your name out there using content that is rich with relevant keywords, it will increase the SEO capabilities of your site.  It will allow you to create a powerful relationship between the information that you are offering in your article and the features of your website.  Customers will be excited when they realize that they can travel to your site for more of the same excellent information.  This is also an outstanding way to draw in new visitors from a highly respected source for information.

There are several other benefits associated with internet marketing success through article marketing, however, these should  start your thinking processes when it comes to creating content to bring new visitors to your website.  If you are serious about obtaining internet marketing success, article marketing is clearly a favorable way for you to go.

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There is a technique of writing articles that can have massive amounts of people arriving at your site.  These internet marketing techniques are not like coming up with your typical educational articles because you have to put more time, effort and research into them.

The strategy is known as “link baiting” and it focuses on taking advantage of people’s natural intense curiosity.  This is called link bait simply because the content associated with the article causes a good deal of people to mention it on social bookmarking sites and forums.    One of several key factors in writing an effective link bait article is the title, which I will demonstrate soon.

Practically each and every successful link bait article that has been created is actually based on a list.  People seem to really like lists and will link to them again and again.  The list can be on the subject of anything, from a list of resources to a list on how to do something.

Normally, if it is a list of resources then it is going to take a while to research and organize.  This is why the effort is higher than average although the reward can be impressive.

So, let’s take internet marketing as an example around which to write a link bait article.  What are internet marketers interested in?  I am figuring that they all want to learn how to build their list correctly and drive traffic to their website by using the best strategies.  They are probably also very interested in learning different search engine optimization techniques to rank their site higher in the search engines.

A topic like this will serve as a couple of purposes; people will check it out to see if they agree with your selection and it will also create debate and discussion on your site because people might disagree with your selection.

When writing this link baiting article, I would decide what factors to consider in rating the top 5 internet marketing strategies , the time it takes to implement,  best ways to build a list, best ways to optimize your list, search engine optimization strategies, traffic techniques, etc. I would have to spend time researching all this information to compile my list.  Then, I would read all the information I can find about internet marketing before compiling my article.

Once the article is written, the make or break section is the article title.  This is what people are going to read and determine whether or not they will click the link.  It has to stand out and has to make the visitor curious enough to click.

Here are a few title ideas below:

1)  Discover The Surprising Top 5 Internet Marketing Mistakes Of All Time

2)  5 Proven Steps To Succeed In Your Internet Marketing Business

3)  Top 5 Internet Marketing Strategies – All You Need To Know About Internet Marketing

I am sure those titles would generate large number of clicks, especially because so many individuals are trying to learn how internet marketing works and trying to find ways to be successful online.

Another good idea for writing your article title is to use the word “mistakes” because nobody likes to make them.  People will click the title to find out what these mistakes are.

Sticking with our internet marketing example, do you think internet marketers would click on a link that says “5 Mistakes You Are Making That Are Decreasing Traffic To Your Blog”?  I think they would want to put their mind at comfort knowing that they are not making any mistakes!

When applying these internet marketing techniques, it could be a challenge.  Writing link bait articles can be a lot of fun, but keep in mind that it usually requires a lot of effort on your part to prepare the article and there is no guarantee of success right away.  Once you have written a few then you will start to get the hang of what works and what does not work.  If you are consistent, this link baiting technique will bring you tons of traffic.

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Does article marketing for MLM work?  It sure does and is one of the best ways to generate leads for your business that will cost you our favorite 4 letter word, f-r-e-e!

Article marketing, and sometimes called “bum marketing” because even a bum with no money could use this strategy to generate traffic and maybe even sales, is one of those consistent methods that have been generating free traffic for years and years.

Now the key to article marketing is not what some people claim, which is to blast your article to thousands of sites. The reason for this is because of the “duplicate content” penalty which will basically discount most of the pages your article is on because there are so many other websites with the same content.  Distribution to thousands of article directories is usually recommended by people who are selling software or services.

We are looking to get free traffic from the article directories so this means that we should be targeting the directories with the highest amount of traffic.  This narrows it down to approximately 10 sites. All the other directories combined probably do not receive 1% of the traffic the others get so it is fairly safe to reduce them.

At the time of writing, the top article directories to submit to are:

EzineArticles.com

ArticleCity.com

ArticleDashboard.com

GoArticles.com

ArticlesBase.com

ArticleAlley.com

AmaZines.com

IdeaMarketers.com

ArticleCube.com

ArticleFeeder.com

These directories have a great deal of traffic from people doing research and from organic search engine traffic. They have a very high authority and receive extremely good search engine rankings for even some highly competitive keywords. You can use this to your benefit by writing 400 word articles strongly focused around a particular keyword.

Optimizing your article means you should be putting the target keyword in the title, in the first paragraph and making sure it is also included in your resource box (bio box).  There was a time when sprinkling your keyword throughout your article was the way to go.  Latent Semantic Indexing, other known as “LSI”, is what will have your article ranked appropriately. Too many repetitions of the keyword could lead to your article being rejected.

At the bottom of your article, you can include a little resource box which acts as the entrance way to your website.   This is aimed at getting you free traffic. The other big advantage is that it has SEO benefits as well so you are killing two birds with one stone.

If you are using article marketing to generate free traffic then your resource box is incredibly important and you should make certain that there is a very strong call to action in there (that means you make people want to click it). Simply typing “This article was written by John Doe who is a network marketing expert” is not going to attract many visitors to click on your link.  It is good for SEO but not for driving free traffic.  A more suitable sentence would be “Not receiving laser targeting leads to your website everyday?  Stop leaving money on the table and head over now to http://OnlineMLMLeadFormula.com to learn how to drive massive traffic to your website on auto-pilot!”  That link is more likely to get clicked.

Article marketing for MLM is tried and tested and works as well today as it did 10 years ago.  It should definitely be a part of your free traffic campaign.

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