An Internet marketing technique that was common a few years ago but is not used as much currently is creating viral reports. There is no valid explanation why this technique is not currently being used as much because it still works exceptionally well.

The process is very simple. Create a brief 15 – 20 page report that helps someone solve a specific problem in the niche of your choice and then give it away for free.  Then, (this is most important) let others give it away for free on their website.  The idea here is to get as many people as possible giving away your free report.

Make sure the free report is of high quality and has valuable content.  A specific method that works incredibly well is a comprehensive step by step case study of how you or somebody achieved something.  For example, let’s say you are a distributor in the weight loss niche.   You could put together a report on how you or somebody lost x number of pounds and include before and after pictures with everything you did to lose that weight so others may follow along very easily.

Next, convert the report into a PDF to prevent people from copying and pasting or changing the content. Converting a Word doc to PDF is very easy.   The latest version of Word and Open Office will let you convert to PDF.  If that does not work, just do a quick search on Google for “free PDF maker”.

The main purpose for this is because inside your report on the first couple of pages you have links to your website.  You could even sprinkle a few affiliate links throughout the report to help you earn a few commissions.  However, when implementing this Internet marketing technique, it is very important to not forget about providing valuable content.

You are leveraging the work of others to have your short viral report seen by as many readers as possible.  This concept works really well in niches outside of Internet marketing because it is not being used as much.

Finally, it is important to make it very clear at the beginning and end of the report that the reader is encouraged to send it to their friends or anyone else that might be interested.  You can actually include a link to a page that educates them how to add the report to their website.

Technorati Tags: , , ,

There is a technique of writing articles that can have massive amounts of people arriving at your site.  These internet marketing techniques are not like coming up with your typical educational articles because you have to put more time, effort and research into them.

The strategy is known as “link baiting” and it focuses on taking advantage of people’s natural intense curiosity.  This is called link bait simply because the content associated with the article causes a good deal of people to mention it on social bookmarking sites and forums.    One of several key factors in writing an effective link bait article is the title, which I will demonstrate soon.

Practically each and every successful link bait article that has been created is actually based on a list.  People seem to really like lists and will link to them again and again.  The list can be on the subject of anything, from a list of resources to a list on how to do something.

Normally, if it is a list of resources then it is going to take a while to research and organize.  This is why the effort is higher than average although the reward can be impressive.

So, let’s take internet marketing as an example around which to write a link bait article.  What are internet marketers interested in?  I am figuring that they all want to learn how to build their list correctly and drive traffic to their website by using the best strategies.  They are probably also very interested in learning different search engine optimization techniques to rank their site higher in the search engines.

A topic like this will serve as a couple of purposes; people will check it out to see if they agree with your selection and it will also create debate and discussion on your site because people might disagree with your selection.

When writing this link baiting article, I would decide what factors to consider in rating the top 5 internet marketing strategies , the time it takes to implement,  best ways to build a list, best ways to optimize your list, search engine optimization strategies, traffic techniques, etc. I would have to spend time researching all this information to compile my list.  Then, I would read all the information I can find about internet marketing before compiling my article.

Once the article is written, the make or break section is the article title.  This is what people are going to read and determine whether or not they will click the link.  It has to stand out and has to make the visitor curious enough to click.

Here are a few title ideas below:

1)  Discover The Surprising Top 5 Internet Marketing Mistakes Of All Time

2)  5 Proven Steps To Succeed In Your Internet Marketing Business

3)  Top 5 Internet Marketing Strategies – All You Need To Know About Internet Marketing

I am sure those titles would generate large number of clicks, especially because so many individuals are trying to learn how internet marketing works and trying to find ways to be successful online.

Another good idea for writing your article title is to use the word “mistakes” because nobody likes to make them.  People will click the title to find out what these mistakes are.

Sticking with our internet marketing example, do you think internet marketers would click on a link that says “5 Mistakes You Are Making That Are Decreasing Traffic To Your Blog”?  I think they would want to put their mind at comfort knowing that they are not making any mistakes!

When applying these internet marketing techniques, it could be a challenge.  Writing link bait articles can be a lot of fun, but keep in mind that it usually requires a lot of effort on your part to prepare the article and there is no guarantee of success right away.  Once you have written a few then you will start to get the hang of what works and what does not work.  If you are consistent, this link baiting technique will bring you tons of traffic.

Technorati Tags: , , ,